Licensing: what we’re saying to schools

School licences expire on 30 June so we’re currently in the process of talking to schools about the importance of copyright and reminding them that it’s time to get licensed for the year ahead.

Schools are one of the groups that have the biggest need to access and copy printed material. We provide licences to a large number of primary and secondary schools throughout the country so that they can copy printed works over and above the limits set out in the Copyright Act, legally.

School licences expire on 30 June so we’re currently in the process of talking to schools about the importance of copyright and reminding them that it’s time to get licensed for the year ahead.

We work with the licensing bodies for the music and film industries, APRA and Screenrights, to offer schools a one-stop licensing solution. Our co-branded school licensing campaign is called Read More, Hear More, See More and encourages schools to visit our dedicated school licensing website www.getlicensed.co.nz to think about the ways they use content and to encourage them to take up the appropriate licences. Here’s how we’re communicating with schools over the coming weeks:

Today:

A school edition of this newsletter, Copy. Write. will land with all schools currently licensed with CLNZ. The lead story focuses on the benefits of licensing for schools and lets recipients know that their licences expire shortly.

From 2nd June:

Every school in New Zealand will receive a letter and a Read More, Hear More, See More brochure. This will remind them that our licences open up a world of content, allowing teachers to teach more creatively – and that by getting licenced schools can use more content legally and help protect themselves from copyright infringement.

August:

A follow-up letter will be sent to schools that have not yet taken up licences for 2015 setting out the benefits of each licence. The letter will be tailored so that where a school has taken up one or two licences but not the full three, they will be congratulated on being copyright conscious and reminded of the benefits of the outstanding licences.

October:

A final letter will be sent to the board of schools that have not taken up copyright licences, reminding the school board that licences help protect schools from copyright infringement.

Tweet Challenge 4 (Copy. Write. Authors and Publishers edition): tweet us (@CLLNZ) the name of our co-branded school licensing campaign.

Copy. Write. May-June, author and publisher edition

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